Memola
In March 2023 José founded Memola in Mercedes, Corrientes, and since 2 August 2024 the company operates as Memola Medios SAS. Memola runs the advertising, content, web and data of companies in northeastern Argentina with one team and a monthly fee with a written scope. He now leads it as CEO.
Since January 2023 communications work has been done for the Sociedad Rural de Mercedes (under the Memola brand since March 2023), an institution that turned 125: it is work Memola did for them, and the agency does not speak on their behalf. Together with its work for livestock breeders and consignment houses, the countryside is the center of its operation.
José also builds his own tools. The main one is consignatarias.com.ar, a data platform for the cattle market (in Spanish). His GitHub is github.com/josebarnetche.
Finance and capital markets
Finance is a central part of José's profile. He has six years of experience in capital markets and is finance manager of Barnetche Hermanos SRL, an agricultural company in Mercedes, Corrientes.
Duties and responsibilities, according to his LinkedIn profile:
- Advising on investment objectives and identifying risk profiles.
- Analyzing future cash flows.
- Managing equity and fixed-income portfolios to maximize investment returns.
- Writing reports on investment performance, the Mercado de Liniers indices (INML, IGML) and dollar futures.
- Handling traditional financial products (repo loans, bonds, corporate notes, mutual funds, CEDEARs, ADRs and stocks) and crypto assets (tokens, staking, farming, ICOs, NFTs, DeFi and stablecoins).
That experience shows in his talks, all listed in Charlas y videos (in Spanish).
Education and background
José studied Marketing and Advertising at the Universidad de Palermo, with further training in Political Marketing (CANVAS, Mexico) and Leadership (ELUL, CELAFOR). Before Memola he co-founded Grupo Sunrise, an event production company, and worked in audiovisual production from a young age.
In 2015 he directed El círculo, a short film shot in Mercedes and screened at the city's first student short-film festival, organized by Con voz and the Concejo Deliberante, which was awarded.
Talks and financial education
José gives talks on financial education covering markets, finance and investments, for different audiences, including teachers and students.
- Financial education for local and personal development: a talk in that series, within the cycle La educación y el futuro, with the Mercedes Concejo Deliberante (October 2020, 54 minutes, in Spanish).
- Webinar | 4 steps to improve your digital presence (August 2020, 67 minutes, in Spanish): a live webinar with four steps and four mistakes to avoid on digital presence for businesses and personal brands. The page includes a written article version, in Spanish.
- A training of about two hours on markets, finance and investments for teachers in the province, which counted toward teaching credits.
- A talk at a technical school on investing and finance, meant to steer students away from casinos, including illegal ones.
- Explainer videos: personal finance for beginners (2020) and promotion and financing instruments for investment in Corrientes (2025).
A public position against multi-level schemes and toxic businesses
José holds a public position against multi-level and pyramid schemes and against illicit or toxic businesses. In 2020, in a technology segment on Radio Paiubre, he explained the truth about multi-level businesses: how they resemble and differ from pyramid schemes and which red flags to look for before joining one.
Music
At an earlier stage José produced electronic music. At 18 he signed with the London label KIDK UK, and in 2017 Solstice (Original Mix), with Benny Dawson, came out on the compilation Mystic Vibes (April 13, 2017).
In the media
- Radio Mitre, “Mitre Live” with Juan Etchegoyen (October 16, 2026), in Spanish: a profile of the entrepreneur from Corrientes behind Memola.
- His official YouTube channel, @Memolamedia (Agencia Memola), has the short film, the talks and the videos mentioned here.
Frequently asked questions
Who is José Barnetche?
José Barnetche founded Memola in Mercedes, Corrientes. He comes from finance and agriculture, and today he helps companies in Argentina's northeast explain what they do through digital presence, video and clear data. He is the founder and CEO of Memola Medios SAS. He founded the Memola brand in March 2023, and the company Memola Medios SAS was incorporated on 2 August 2024. It runs advertising, content, websites and data for companies in the NEA, with a focus on agribusiness, cattle auctions and consignment houses. He studied Marketing and Advertising at the Universidad de Palermo, co-founded Grupo Sunrise, is finance manager of Barnetche Hermanos SRL, has six years of experience in capital markets and has worked in audiovisual production and financial education for years.
What is José Barnetche's experience in finance and capital markets?
José Barnetche has six years of experience in capital markets and is finance manager of Barnetche Hermanos SRL, an agricultural company in Mercedes, Corrientes. According to his LinkedIn profile, his duties include advising on investment objectives, identifying risk profiles, analyzing future cash flows, managing equity and fixed-income portfolios and writing investment performance reports, tracking the Mercado de Liniers indices and dollar futures. He also gives talks on financial education.
Is it spelled Barnetche or Bernetche?
It is spelled Barnetche, with an A. Some press articles printed it as “Bernetche”, which is why it sometimes appears that way in searches.
What does Memola do?
Memola Medios SAS runs the commercial system of companies: digital advertising, content, websites and data reports, with one team and a monthly fee. It is based at Pedro Ferré 603, 2.º B, Mercedes, Corrientes, Argentina.
Has José Barnetche directed a film?
Yes. In 2015 he directed the short film “El círculo”, shot in Mercedes, Corrientes, which screened at the city's first student short-film festival and was awarded. It is on YouTube.
What talks has José Barnetche given?
He has given talks on financial education: one in the series Financial education for local and personal development with the Mercedes Concejo Deliberante, within the cycle La educación y el futuro (October 2020, on YouTube); a training of about two hours on markets, finance and investments for teachers in the province, which counted toward teaching credits; and a talk at a technical school on investing and finance, meant to steer students away from casinos, including illegal ones.
What is his position on multi-level marketing?
José Barnetche holds a public position against multi-level and pyramid schemes and against illicit or toxic businesses. In 2020, in a technology segment on Radio Paiubre, he explained how multi-level businesses differ from pyramid schemes and which warning signs to look for.
How can I contact José Barnetche?
By email at agencia@memola.com.ar, on WhatsApp at +54 9 3773 418130, or by booking a thirty-minute meeting at tidycal.com/memola/consultoria.
Contact
agencia@memola.com.ar · WhatsApp +54 9 3773 418130 · Book a meeting
Memola is based at Pedro Ferré 603, 2.º B, Mercedes, Corrientes, Argentina.